Increasing Personal Trainers' Client Retention

Baliquinox is a luxury gym and fitness club with locations in several metropolitan major areas in the United States. Baliquinox locations feature premium amenities, extensive class offerings, personal training, and spa services.

Byron Johnson was recently hired as Senior Director of Personal Coaching and Individualized Fitness Programs, having served seveal years in the leadership at other fitness-sector corporations. One of his initial findings is that client retention is far below what he feels it should be. He reports that he has a sense that personal trainers, while adept at the mechanics of athletic training, are lacking certain skills that lead to long-term client retention.

Byron has hired your instructional design firm to create a training program to provide personal trainers with the skills they need to retain clients. As a leading expert in generating revenue through personal training programs, he will serve as your subject matter expert.